Toro Loco is my proposal for a brand new drink from Red Bull. In this project, we got to either create our own or pick an existing food or drink and come up with the packaging for a new product within the brand. I chose the latter. Toro Loco would be slightly more premium than Red Bull's regular offerings, featuring a smokier flavor thanks to the hints of mesquite, and deeper, more subtle sweetness coming from the real cane sugar. Though the imagery can be seen as more intense, no caffeine is added. Playing with packaging is one of my favorite parts of design, so getting to expand my skills while doing so led me to the creation one of my best designs yet.