Rebooted Hardware was an exercise in developing and putting together a set of brand guidelines for a fictional brand. Over a span of 3-4 weeks, I designed and came up with concepts for a high tech hardware store that would blend the reliability of traditional tools with the forward-thinking nature and recent developments of modern technology. My goal was to create a strong identity for a company that would be filling a gap in the market, and a comprehensive set of guidelines that could easily be followed by other designers in the future. Adobe Illustrator and Photoshop were used here.