My first time really delving into rebranding. The assignment started with my professor’s selection of poorly designed snack and drink packaging. We were made to randomly pick one of the products and rebrand it over the next few weeks, ultimately improving its design. I was responsible for redesigning Calypso lemonades. My direction would lean toward a more sophisticated and crafty demographic, slightly older as well, with my target audience being between their early 20s - early 30s. Work done in Adobe Illustrator and mockups in Photoshop.